Marketing Manager / Distribution – D12

Our client is long established distribution business seeking a Marketing Manager. Responsible for all the marketing activity carried out by the Distribution business in Ireland with the overall objective of driving sustainable revenue growth in the medium to long-term. This will be achieved by developing both overall brand awareness and a detailed understanding in target customer markets of the products and services on offer. The role also includes full P&L responsibility for Distribution’s web shop. Salary: €70K – € 80K, bonus and benefits. 

The Role:

• Work with the Commercial Team to ensure that there is an effective marketing strategy that supports continued growth in revenue across all product categories and sales channels.
• Manage and implement the annual marketing plans for the different product categories and branches – traditional marketing activities, digital marketing activities and brand awareness activities and events.
• Develop understanding of customers’ experiences, needs and wants using data analytics, customer surveys and other tools.
• Manage the annual marketing spending within budget. Priority should be given to activities where output can be measured where possible and that give the highest return on investment.
• Work with internal colleagues and external partners to develop our web shop revenue and profitability in line with the targets set out in the Medium-Term Plan. This includes devising and agreeing plans on how to drive traffic to the company’s site, manage the customer experience when they arrive and driving long-term loyalty so that customers continue to return. The role includes full P&L responsibility for the performance of the Distribution’s web shop, including quarterly business reviews with the Managing Director and Finance Director.
• Work with internal colleagues and external partners to maintain local corporate website.  Use the website to maintain brand awareness in the distribution sector and the wider business community in Ireland.
• Work with the other operating companies in the wider Group when required on certain activities and initiatives.

The Candidate:

• Marketing / Digital Marketing degree.
• A well experienced Marketing Manager in a similar hands-on role.
• Excellent verbal and written communication skills with a collaborative approach.
• Excellent IT Skills including Word / Excel / PowerPoint, WordPress.
• Proficiency in Adobe Creative Suite (for graphic design and website management).
• SEO, Google Analytics and AdWords experience is essential.
• Full Clean Driving License.
• Similar industry would be desirable and knowledge of the construction sector would be beneficial.