Digital Marketing Specialist / Dublin West – E7793 Permanent

Digital Marketing Specialist / Dublin West – E7793

Our client is highly reputable motor company with a fantastic working environment.  Seeking a Digital Marketing Specialist to join their team.  Salary: €40 – €43K with excellent benefits.

The Role:

• Responsibility for the planning and execution of key functionality and content on related sites
• Working closely with agencies and colleagues in Marketing, Product and IT
• Work closely with the Customer Experience team to ensure the online journey is a seamless experience
• Implement a strong SEO programme to ensure optimisation for key brand & search terms
• Develop a fully integrated digital marketing strategy that will deliver on key business objectives across customer acquisition, retention, customer satisfaction and brand awareness
• Work with agency on all AdWords campaigns to optimise spend and performance based on identified insights
• Ownership of reporting and insights from reporting platforms including Google Analytics, Einstein Analytics, Salesforce and others
• Manage social strategy around Facebook, Instagram, Twitter and YouTube and other social media platforms
• Create and deliver a content-marketing strategy to be agreed with the Head of Marketing Communications
• Focus on digital communications, with support of the wider Marketing team for ATL comms

The Candidate:

• Strong digital marketing experience, including developing and executing digital campaigns
• BS/MS degree in marketing or a related field
• Experience with SEO (on-page, off-page, technical)
• Understanding of digital marketing for lead generation
• Working knowledge of Google Analytics
• Strong understanding of Google AdWords
• Proactive and strategic driven Benefits

Call Carol on 01 9121893 and email CV to carol@executiveedge.ie