Cycle Planning Manager / FMCG…Dubin West (Contract) Contract

Cycle Planning Manager / FMCG…Dublin West (Contract)

(Sales & Marketing)

Our client is very successful FMCG company seeking a Cycle Planning Manager to join their Trade Marketing Team reporting to the Marketing Manager.  Responsible for creating and delivering the trade strategy and cycle plans for full financial year.  Salary: €45k – €50k plus bonus.  12 month contract with potential. 

The Role:

• Create aligned and agreed channel and sub channel strategy (work with KA, & sales managers)
• Deliver a plan and calendar to create market share objectives for brand within traditional retail channels
• Create a range of outstanding trade marketing tools
• Plan sales force priorities across sub channel universe
• Link brand and shopper needs to develop compelling trade facing material
• Develop sales force tools for success
• Review and refine modelling to evaluate and share the strategic implications and considerations of prioritisation.
• Assess account attractiveness and identify any strategic considerations.

Determine Trade Initiatives.

• Develop the high level business case to support proposed trade initiatives and define the feasibility of proposed initiatives
• Manage the full cycle calendar based on business needs

Develop Trade Initiative Plan

• Establish the detail required to effectively implement the initiative plan.
• Calculate the number of sales cycles required, resources per initiative and detailed activities to execute the plan.
• Assign owners to each element of the plan to ensure accountability to the initiative plans.
• Estimate costs of each activity or element of the initiative.

Measure Investment Returns

• Identify key learnings from the evaluation of investment returns and share with the relevant teams.

The Candidate:

• 3^rd level degree
• Proven track record of successful sales and or trade marketing experience across a number of traditional retail channels
• Exceptional knowledge of customer and shopper dynamics across traditional retail channels.
• Proven business planning and operational planning capabilities.
• Proven ability to engage successfully with the senior management at Cluster level
• Track record of influencing sophisticated retail customers at head office level
• Track record of creating tools to support sales force.
• Exceptional numerical and analytical capability demonstrated via previous roles

 Call Carol on  01-9121893 / Email CV to Carol at Executive Edge