Brand Manager / Drinks Industry – €75K Permanent

Brand Manager Drinks Industry / Dublin (Excellent hybrid Model)

Our client is an exciting global FMCG with a growing range of brands. Seeking a Brand Manager to work closely with Marketing and Sales to grow brand sales, market share and awareness through ATL and BTL activity. Lead and deliver business building brand plans leveraging customer, category and consumer insights. Hybrid model. Salary: €75K plus bonus and benefits.

The Role:

• Develop annual budget in Irish market, create marketing plans, implement and execute pricing strategy (with Country Manager) to reach sales objectives. Develop Ireland specific brand plans – direct and manage the implementation of these brand plans and review effect on the business.
• Manage, evaluate and report results. Ensure that the brands in portfolio perform in a manner consistent with the company’s overall strategy. Manage the achievement of volume and brand contribution objectives and create awareness and demand. Support and monitor the sales team’s pursuit of brand’s KPIs and ensure the annual achievement of budgeted volume and brand contribution plans.
• Prioritise time & resources against projects most critical to achieving current and long term brand contribution objectives. Work closely with Sales team to ensure that brand priorities are aligned and that your brand portfolio are performing on profit, volume and KPI metrics.
• Lead the strategic brand planning work for selected priority brands in brand/category portfolio. Lead brand team work and brand meetings, planning, and execution/activation of strategic plans. Define key success criteria for brand, develop long term strategy and annual brand plans – and ensure achievement of annual budgeted volume and brand contribution plans.
• Evaluate, select and manage advertising, promotion and design agencies where relevant and ensure quality output is delivered on time and on budget. Work as appropriate with PR Agency to develop periodic press releases for brands.

The Candidate:

• Very Strong Brand Manager experience ideally in the Drinks Industry
• Excellent communication skills with experience of developing and delivering compelling presentations
• Project management skills with the ability to successfully plan, manage and prioritise tasks across multiple projects
• Ability to show creative thinking and high-standard of executional delivery
• Experience in building collaborative relationships with agency partners and sales teams
• Must demonstrate commercial acumen with a strong ability to analyse and draw insights from data

Call Carol at Executive Edge on 01 9121893